worldOfDenim_ss_tee_white

$45.00

worldOfDenim_ss_tee_black

$45.00

tricolor_worldOfDenim_ss

$45.00

stacked_ice_blue_jean_b

$125.00

stacked_black_jean_b

$125.00

soul_ss_tee_black

$35.00

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From the Streets to the Runway: The Legacy of Black Denim

From the streets of Chicago, to selling t-shirts out of the trunk, to founding his famous “Groove Wear” store in 1993, to designing a sneaker for an ultra luxury Italian brand, to ads in top fashion magazines, Marshall Fortson aka Groove has always positioned himself at the right place, at the right time, the top. In 2023 on the 30th anniversary, he has launched Black Denim by Marshall Fortson premium apparel company. High end designer fashion, quality craftsmanship and exquisite taste in clothing with the vision to bring culture, top talent and worldwide resources, with style.

Black Denim: A Vision of Culture, Talent, and Timeless Style

Elevate Your Style and Make a Bold Statement with Premium Fashion Solutions from Black Denim. Stand Out with Timeless Designs, Capture the Culture, and Inspire Confidence with Every Piece from the Groove Line Collection.

SHOP APPAREL

What Client Our Says About Us

"Black Denim isn’t just clothing — it’s a movement. You can feel the history, the culture, and the craftsmanship in every piece. Groove's vision brings true Chicago hustle to high-end fashion, and I’m proud to wear it."

Jason M., Chicago, IL

"From the moment I put on my Black Denim jacket, I felt the difference — the quality, the fit, the story. It’s more than fashion; it’s legacy stitched into every thread. Black Denim is in a league of its own."

Alicia R., Atlanta, GA

"Wearing Black Denim makes me feel like I'm part of something bigger — a culture, a history, a future of excellence. It’s luxury without losing authenticity. Every piece feels personal and powerful."

Marcus L., Los Angeles, CA

High-End Craftsmanship, Chicago Roots, Global Reach

Welcome to The Black Market Place

The Black-Market Place is a vibrant, community-centered experience curated by Black Denim, where culture meets commerce. But more than just a vendor event. The Black Market Place is an incubator for Black businesses and entrepreneurs in the community to help produce profitable and scalable brands.

Event Details

Location: Black Denim HQ, 1309 E. 87th St., Chicago, IL 60619

Time: Saturdays & Sundays | 10:00 AM – 7:00 PM

Frequency: Held weekly

Vendor Investment

One Day Only (Saturday or Sunday): $75

Both Days (Saturday & Sunday): $125

Four Full Weekends (8 total days): $400

Click to Sign Up

Frequently Asked Question

Welcome to our FAQs section, where we address common questions and provide helpful answers about our services as a marketing merchandiser specializing in customizable promotional items. Whether you're new to promotional merchandise or a seasoned marketer looking to enhance your brand's visibility, our FAQs are here to provide clarity and guidance.

What is Black Denim?

Black Denim is a premium apparel company founded by Marshall Fortson in 2023, offering high-end designer fashion with a focus on quality craftsmanship, cultural influence, and worldwide talent.

Who is Marshall Fortson?

Marshall Fortson, also known as "Groove," is a Chicago entrepreneur who began selling t-shirts out of his trunk, founded the iconic "Groove Wear" store in 1993, and has spent decades influencing fashion culture. Black Denim marks his latest evolution in the fashion industry.

What inspired the creation of Black Denim?

After three decades of success in fashion, Marshall Fortson launched Black Denim to celebrate his 30th anniversary in the industry, blending his experience, style, and vision for global influence.

What makes Black Denim unique?

Black Denim stands out for its high-end designer pieces, exceptional craftsmanship, and a strong commitment to bringing together culture, top talent, and worldwide resources — all wrapped in timeless style.

Where did Marshall Fortson start his fashion journey?

Marshall began in the streets of Chicago, selling t-shirts out of his car, before growing into an influential fashion figure with appearances in top Italian brands and major fashion magazines.